A company’s market share describes the proportion of the market that buys the products or requests the services of said company.

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The market share is usually analyzed annually, and its increase is usually favorable for the company’s objectives, since it implies a greater number of possible customers and can translate into an increase in billing.

Before carrying out this type of measurements it is very important to properly define the market we are referring to in order to avoid errors and/or deviations.

It is not an easy task, since the market is subject to constant changes due to economic fluctuations, new trends, tastes…

How to calculate market share?

The most important aspects to take into account to accurately calculate market share are the following:

• The geographical area of influence.
• How the product is sold.
• What type of customer it is sold to.
• The competition we have.
• Market segmentation.
• Brand reputation.

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We hope this information is very useful to you.