E-commerce or electronic commerce is the sale of products and services through the Internet.

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Electronic commerce or e-commerce has been gaining more importance as the use of the Internet and the improvement of connections has spread among the population.

Types of e-commerce

Depending on the type of customer, their transactions and the way they generate their income, there are several types of e-commerce.

These are some:

• B2C (Business-to-Consumer): they sell to final consumers. It is the most frequent.
• B2G (Business-to-Government): they sell to government institutions. This is very uncommon.
• B2B (Business-to-Business): they sell to other companies or organizations.
• C2C (Consumer-to-Consumer): sale between individuals.
• C2B (Consumer-to-Business): individuals who sell to businesses.

Advantages of electronic commerce:

E-commerce has some advantages over traditional commerce. They are the following:

• There are no geographical barriers, you can sell to customers who are very far away.
• Your investments in advertising and marketing can be monitored.
• You have the option to improve conversions because you can obtain data on your customers’ activity in your online store.
• You can sell 24 hours a day and during 365 days of the year.
• You have the option to segment your customers and adapt communication and promotions according to their segment.

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We hope this information is very useful to you.